Competition should be healthy; it should create no disputes among competing companies. There have been cases of the competitors engaging in destruction of mobile billboards by discoloration and tearing down or complete destruction. The laws is clear on the destruction of property so if proved the people responsible should be punished. Also the adverts should be placed apart to avoid blocking of others.

If the national newspaper advertising have been prepared by the papers advertising department; the copy rights belong to them and the client should not take it to other advertisers without due permission. And if the client paid for its designing he reserves the rights thus any usage or the unauthorized logo use should be checked and avoided. The paper should not be used as ground for ill competition.

The print media advertising should be careful not to encourage competitive advertising where there is direct comparison of products by name or implied by colors or purpose. This usually creates a war which could result to poor business ethics sometimes leading to fatal incidences. If you paper participates in this it is as liable as the warring parties and government should take measures to curb this.

In television station advertising the programming should not allow any form of hostile rivalry between advertisers. Also between stations there should be no reference to what others do or do not do. All parties involved should shun away from indulging in any form of hostility.