If you start up your own entrepreneurship business and find out new opportunities and your strengths, that would lie under strategic stretch. The strategic fit, on the other hand, would be using the current and existing opportunities in the market. If you are a job provider that’s entrepreneurship. If you are a job seeker that’s stretch. Strategic stretch lays one step ahead than strategic fit. The pay per click and other consultation issues provided by Top click come under strategic stretch. The normal services provided by almost all the website developers come under strategic fit. They use the current things from the atmosphere. Exploring something new, such as search engine optimisation, is something new as well. 

The other options available to website users would come under strategic fit. If the users want to go for online shopping, the ppc marketing would help them. The strategic fit things would even help users to get the most and the most with some cost economics too.

The marketing needs to be cost effective and pricing should be done with little discriminations. For example sending the product to a 10 mile away place would need a different structure of cost and pricing. The discriminatory practices would need to be established and in trend with the market too. For example, the pay per click and seo blog option is there for free by some companies, the users would love to switch to those companies.